DIGGING DEEP DNA BRAND MAP
The DNA Brand Map digs deep into your business. Together we'll design a roadmap that helps you create a brand that will captivate your dream customers.
DNA BRAND MAP $650
The DNA makeup of your dog determines certain personality and behavioural traits and how they look - and the DNA Brand Map does the same for your brand.
It's our super powerful process of digging deep into your business and pulling out #allofthethings that are jumbled up in your head and creating a practical and beautiful journey map that finally makes sense of it all.
WHAT'S IT ALL ABOUT? A Quick Overview
The process is divided into 3 sections:
01. DISCOVER Vision + Values - everything you need to know about your brand through a targeted questionnaire and a vision board
02. NURTURE Voice + Vibe - brand voice and vibe, and how to use them to nurture your ideal clients
03. APPLY Visuals - all the traditional visuals elements of your brand to convey your brand to your customers
Once you've said 'yes please! during (or soon after!) our initial 15 minute call you'll receive access to our dedicated Client Portal called Fetch@ Dog Design Studio.
Everything you need for this entire process will be found here from your invoice, links to your Pinterest board, your design questionnaire, booking your DNA Brandmap session and then downloading everything when we're done.
- You will need to complete an in-depth online questionnaire about your business - it may take a little while depending on how much you need to think about the answers but you can save it and come back to it later. You'll receive a copy of your answers which you should save alongside your final DNA Brandmap Report.
- You will also need to follow me on Pinterest and I will create a Secret Pinterest board for us where you can pin imagery that represents how you 'see' your brand. You will receive guidance on the best way to use this Pinterest board.
PHASE TWO: VIDEO BRAND MAP SESSION
We'll meet in our private video chat room for 1 hour to go through your homework and to share initial thoughts and ideas with you.
We'll also brainstorm creative ideas and nail the 5V's of your brand.
The call will be divided into 3 sections:
- Discover (Vision + Values)
- Nurture (Voice + Vibe)
- Apply (Visuals)
DNA BRAND MAP REPORT
5-7 days after our call you will receive a detailed DNA Brand Map following the Discover, Nurture and Apply structure with a focus on the 5V's of your brand.
- Vision + Values - a clear picture of your vision and values and how these can be integrated into your business
- Voice + Vibe - an understanding of your brand voice and vocabulary, and of how you want to be perceived
- Visuals visual brand elements including colours suggestions, font suggestions and a mood board (logo not included)
You can use the Brand Map to implement the results into your business yourself.
If you decide you would like to upgrade to The 5V Immersive Brand Experience™ then then $250 will be credited to you proposal.
The best thing I did for The Pug Diary was work with you for the DNA Brand Map.