DIG DEEP DNA BRANDMAP

The DNA Brand Map gets right to the heart of your business. Together we'll design a 'roadmap' that helps you create a brand that will mesmerise your dream customers.

nose

DNA BRAND MAP $500

The DNA makeup of your dog determines certain personality and behavioural traits and how they look - and the DNA Brand Map does the same for your brand.

It's our super powerful process of digging deep into your business and pulling out #allofthethings that are jumbled up in your head and creating a practical and beautiful journey map that finally makes sense of it all.

WHAT'S IT ALL ABOUT? A Quick Overview

The process is divided into 3 sections:

01. DISCOVER Vision + Values - everything you need to know about your brand through a targeted questionnaire and a vision board

02. NURTURE Voice + Vibe - brand voice and vibe, and how to use them to nurture your ideal clients

03. APPLY Visuals + Vault - includes visuals elements of your brand, and a vault of suggested resources to help put everything into action

WHAT'S INCLUDED?


PHASE ONE:
WELCOME + HOMEWORK
PHASE TWO:
VIDEO BRANDMAP SESSION
PHASE THREE:
DNA BRANDMAP REPORT
PHASE ONE:
WELCOME + HOMEWORK

WELCOME

Once you've said 'yes please! during (or soon after!) our initial 15 minute call you'll receive access to our dedicated Client Portal called Fetch@ Dog Design Studio.

Everything you need for this entire process will be found here from your invoice, links to your Pinterest board, your design questionnaire, booking your DNA Brandmap session and then downloading everything when we're done.

HOMEWORK

  • You will need to complete an in-depth online questionnaire about your business - it may take a little while depending on how much you need to think about the answers but you can save it and come back to it later. You'll receive a copy of your answers which you should save alongside your final DNA Brandmap Report.
  • You will also need to follow me on Pinterest and I will create a Secret Pinterest board for us where you can pin imagery that represents how you 'see' your brand. You will receive guidance on the best way to use this Pinterest board.
PHASE TWO:
VIDEO BRANDMAP SESSION

PHASE TWO: VIDEO BRANDMAP SESSION

We'll meet in our private video chat room for 1 hour to go through your homework and to share initial thoughts and ideas with you. 

We'll also brainstorm creative ideas and nail the 6V's of your brand.

The call will be divided into 3 sections:

  • Discover (Vision + Values)
  • Nurture (Voice + Vibe)
  • Apply (Visuals + Vault)

No need to worry about taking notes as I'll be adding everything to slides live on the call.

PHASE THREE:
DNA BRANDMAP REPORT

DNA BRAND MAP REPORT

5-7 days after our call you will receive a detailed DNA Brand Map following the Discover, Nurture and Apply structure with a focus on the 6V's of your brand.

  • Vision + Values - a clear picture of your vision and values and how these can be integrated into your business
  • Voice + Vibe - an understanding of your brand voice and vocabulary, and of how you want to be perceived
  • Visuals + Vault visual brand elements, and a vault full of suggested resources to help put everything into action

You can use the Brand Map to implement the suggestions into your business yourself.

If you decide you would like to upgrade to the Brand Experience then then $250 will be credited to you proposal.

J. NICHOLE SMITH: AUTHOR MILLION DOLLAR DOG BRAND | CO-OWNER WORKING WITH DOG

As a pet business branding expert, one of the most important people on my team is a skilled, reliable, designer who just gets it. Nicola is all that and more. She is fast, efficient and it's like she reads my mind - providing things for me before I ask and exactly as I would want them!